Brand Intelligence
Know where your products are specified. Understand why.
Architecture product brands invest significantly in specification. The return on that investment has historically been opaque. Archtivy creates the first structured record of architectural specification — and makes it queryable.
The specification gap
Every year, architecture product brands invest in specification support — technical documentation, CPD presentations, showrooms, and relationships with designers built over years. The return on that investment has historically been difficult to measure and nearly impossible to optimise.
Which markets are driving your specification volume? Which typologies favour your products? Which firms are specifying your direct competitors? These questions have always been answerable in theory. Archtivy makes them answerable in practice.
Product-to-project traceability
Tag at submission
When a designer submits a project to Archtivy, they tag the products used. Each tag is a verifiable data point connecting your product to a real architectural context.
Build a specification record
Over time, your product accumulates a traceable record: which firms, which countries, which typologies, which years. The record grows with every new project that references your product.
Query the intelligence
The brand intelligence dashboard surfaces the patterns within that record — making visible what was previously scattered across sales systems and anecdotal reports.
Why this is not advertising
Advertising decays when spend stops. Brand intelligence on Archtivy compounds with every new project that references your products. The platform is designed to reward genuine architectural relevance — a product with 300 specifications is more discoverable than one with 30, not because it paid more, but because it earned more placements.
When a designer or researcher explores a project on Archtivy, your product appears in its real architectural context — not as a promoted placement, but as a credited specification. This is the most credible form of brand exposure available to an architecture product company.
Brand intelligence dashboard
The brand intelligence dashboard is in development.
The specification data is being collected now. The dashboard — providing queryable access to your brand's specification footprint — is planned for release to brand partners. Contact us to be considered for early access.
info@archtivy.comStart building your specification record.
Claim your brand profile and ensure your products are correctly attributed in architectural projects.